ARARAT PROJECT

ARARAT BRANDY

ARARAT PROJECT

ARARAT PROJECT

After a successful Advertising shoot in Moscow for Chivas I was asked back to shoot a Global Advertising Campaign for Ararat Brandy.

I worked with the Bar Parc production company and TBWA Russia to problem solve and come up with solutions on how to shoot the adverts in just over just 2 days + 1/2 pre light day.

Over 25 people including Production, Agency, Clients, assistants, set designers, food + Drink stylist + post production were on set.

I decided that shooting all the assets separately, bottles and backdrops would give post production better control and the freedom to create the perfect advert. It also allowed me to concentrate on the the bottles outside of the intended environment then add in colour tones and reflections to make sure it all tied in well. All the shots were very technical and needed to be light appropriately to match the light source of the backdrops.

Set 1 included an origin Vista with wooden casket and grapes inside a copper tunnel.

Set 2 was to showcase the blended brandy at different stages.

Set 3 was to show the most mature bottles in bedded into the tree trunk.

Full BTS is now live.

ARARAT BTS_16469 2.jpg
ARARAT BTS_16453.jpg
ARARAT BTS_16475.jpg
IMG_4046.jpg
IMG_4076.jpg
ARARAT BTS_16415 2.JPG
IMG_4109.JPG
IMG_4085.jpg
ARARAT BTS_16512.jpg
ARARAT BTS_16519.jpg
IMG_4100.jpg
ARARAT BTS_16396.jpg
ARARAT BTS_16502 2.JPG
ARARAT BTS_16422.jpg
IMG_4047.jpg
IMG_4015.jpg
IMG_4195.jpg
IMG_4196.jpg
Ararat_5years_sborka_ENG_horiz_r3.JPG
Screenshot 2019-02-23 at 11.39.06.jpg
Ararat_Nairi_sborka_3_horizontal_ENG_v3.JPG